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  3. Vol 4 No 1 (2013): Journal of Applied Marketing Theory

Published: 2013-09-11
  • Editor Comments 4(1)
    Rick Mathisen
    i
    • PDF
  • The Novelty and Nostalgia Effects of a New Major League Baseball Stadium as Measured by Its Impact on Attendance, the Corresponding Costs of Attending, and Ticket Revenue
    Sam Fullerton, Carol L. Bruneau
    1 - 15
    • PDF
  • Passion Transfer in Sports Advertising: Sports Passion and Attitude toward Advertising
    Brandon Brown, Larry DeGaris
    16 - 28
    • PDF
  • The Marketing and Economic Implications of Select Bankruptcies in North American Professional Sports since the Start of the Global Economic Crisis
    Eric C Schwarz, Patrick Ryan Murphy, Barbara Caldwell
    29 - 39
    • PDF
  • Gift Cards and Gift Giving
    Meral Anitsal, Ismet Anitsal, Amanda Brown
    40 - 61
    • PDF

Marketing Practitioner Articles

  • Carving a Wheel or Assembling a Widget? Insights into the Management of Advanced Analytics
    Michael McCrary
    62 - 74
    • PDF

Copyright © Journal of Marketing Theory and Practice 2010 - 2018
Listed in Cabell's Directory of Publishing Opportunities in the Marketing and Management Sections
ISSN 2151-3236

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