• Editor Comments 4(1)

  Rick Mathisen

  i

  • PDF
• The Novelty and Nostalgia Effects of a New Major League Baseball Stadium as Measured by Its Impact on Attendance, the Corresponding Costs of Attending, and Ticket Revenue

  Sam Fullerton, Carol L. Bruneau

  1 - 15

  • PDF
• Passion Transfer in Sports Advertising: Sports Passion and Attitude toward Advertising

  Brandon Brown, Larry DeGaris

  16 - 28

  • PDF
• The Marketing and Economic Implications of Select Bankruptcies in North American Professional Sports since the Start of the Global Economic Crisis

  Eric C Schwarz, Patrick Ryan Murphy, Barbara Caldwell

  29 - 39

  • PDF
• Gift Cards and Gift Giving

  Meral Anitsal, Ismet Anitsal, Amanda Brown

  40 - 61

  • PDF

Marketing Practitioner Articles

• Carving a Wheel or Assembling a Widget? Insights into the Management of Advanced Analytics

  Michael McCrary

  62 - 74

  • PDF