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Vol 4 No 1 (2013): Journal of Applied Marketing Theory
Published:
2013-09-11
Editor Comments 4(1)
Rick Mathisen
i
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The Novelty and Nostalgia Effects of a New Major League Baseball Stadium as Measured by Its Impact on Attendance, the Corresponding Costs of Attending, and Ticket Revenue
Sam Fullerton, Carol L. Bruneau
1 - 15
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Passion Transfer in Sports Advertising: Sports Passion and Attitude toward Advertising
Brandon Brown, Larry DeGaris
16 - 28
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The Marketing and Economic Implications of Select Bankruptcies in North American Professional Sports since the Start of the Global Economic Crisis
Eric C Schwarz, Patrick Ryan Murphy, Barbara Caldwell
29 - 39
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Gift Cards and Gift Giving
Meral Anitsal, Ismet Anitsal, Amanda Brown
40 - 61
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Marketing Practitioner Articles
Carving a Wheel or Assembling a Widget? Insights into the Management of Advanced Analytics
Michael McCrary
62 - 74
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