JAMT Special Issue on The Greatest Challenges Currently Facing Marketing

2018-07-25
Presenting some of the most important and innovative ideas that will shape the marketing landscape as we move forward. See the Call for Papers here https://www.jamt-online.org/downloads/JAMT_Special_Edition_Call_for_Papers.pdf Papers that are empirical, theoretical and conceptual in nature are welcomed. Practitioner oriented papers are particularly welcome. Topics of interest for this special issue include but are not limited to Marketing Myopia in 1960- 2018 New directions in services marketing Hospitality and healthcare marketing Bridging academic research with industry needs Has “big data” brought anything new to the table Marketing and social media management Social media and customer service Marketing communications and social media adoption Gen X, Gen Y, millennials, and Gen Z The new consumer and the demise of brick and mortar retailing