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Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.
  • The submission has not been previously published in, nor is it before another journal for consideration or review (or an explanation has been provided in Comments to the Editor).
  • The submission file is in Microsoft Word in DOC or DOCX document file format.
  • Where available, URLs for the references have been provided. These must be active.
  • The text is double-spaced; uses a 10-point Century Schoolbook font; employs italics, rather than underlining (except with URL addresses); and all illustrations, figures, and tables are placed within the text at the appropriate points, rather than at the end.
  • The text adheres to the stylistic and bibliographic requirements outlined in the Author Guidelines, which is found in About the Journal.
  • If submitting to a peer-reviewed section of the journal, the instructions in Ensuring a Blind Review have been followed. If manuscripts are not properly prepared author(s) will be required to resubmit.
  • All coauthor names, email addresses and affiliations must be entered at the time of the original submission. These are to be entered in the Metadata section of the submission process. DO NOT INCLUDE ANY AUTHOR INFORMATION IN THE SUBMISSION DOCUMENT.

    Once the submission is in review and copy edit these cannot be changed, added to or deleted.
  • At this point the Finish Submission button at the bottom of the page must be pushed to complete the submission. If the is not done the submission is not available to the Editor or Section Editors.

    After completing the submission, the submitting author will receive an email confirming the submission. If this is not received, the Finish Submission process is not complete. The author must follow this to have the submission recorded.

Author Guidelines

Submission of manuscripts are only accepted for consideration online using this system. Please follow the guidelines listed below. THE FOLLOWING THREE ITEMS ARE ENTERED IN STEP 2 OF THE SUBMISSION PROCESS. DO NOT INCLUDE THEM AS PART OF YOUR SUBMITTED DOCUMENT

1. Author(s) name, title, institution, address, telephone number, and e-mail address. Multiple authors must be submitted in this step.

2. Manuscript Title and Abstract - Abstract should be no more than 150 words.

3. Keywords: Include 4–5 keywords that provide a guide to the article topic areas. The Manuscript must include an extensive section on Applications for Practitioners that explains how the results of the work can be APPLIED in marketing practice. THE FOLLOWING IS THE FORMAT FOR SUBMITTED MANUSCRIPTS. BE SURE TO REMOVE ALL IDENTIFICATIONS OF AUTHOR(S) INCLUDING THOSE IN THE PROPERTIES SECTION OF THE DOCUMENT. SEE ENSURING A BLIND REVIEW BELOW FOR MORE INFORMATION

File Type: Microsoft Word Font: 10 point, Century Schoolbook Text: Double-spaced, left-justified Page Layout: 1-inch margins on all sides with NO PAGE NUMBERS, HEADERS OR FOOTERS anywhere on the pages.

Page Ideal Maximum: 25 to 35 pages but more pages are acceptable. Main Text: Major or first-level headings should appear in boldface capital letters throughout the manuscript with four to six major headings for most manuscripts. Manuscripts begin with an INTRODUCTION heading followed by other major headings. Second-level headings should be typed in boldface capital-and-lower-case letters. Third-level headings should be in boldface italic letters beginning with the first word capitalized and the remaining words in lower-case letters. All headings are to be left-justified. Do not add any headers/footers on each page. Tables & Figures: Should be included as part of the manuscript and be centered in the text. DO NOT incorporate tables and figures as links to any other document. Tables and figures must be pasted into the manuscript without links or references to other documents.

References: Harvard style You should cite publications in the text: (Smith, 2003) using the first named author's name or (Smith and Wilson, 2003) citing both names of two, or (Smith et al., 2003), when there are three or more authors. At the end of the paper a reference list in alphabetical order should be supplied: For books: Surname, Initials (year), Title of Book, Publisher, Place of publication. For journals: Surname, Initials (year), "Title of Article", Journal Name, volume, number, pages. e.g. Moriarty, M.D. and Archibald, T. (2001), "The Value of Brand Loyalty”, Journal of Applied Marketing Theory, Vol. 14 No. 2, pp. 12-20. For published conference proceedings: Surname, Initials (year of publication), "Title of paper", in Surname, Initials (Ed.), Title of published proceeding which may include place and date(s) held, Publisher, Place of publication, Page numbers.

To submit a manuscript to the journal you must complete a four step process.

1. Fill in the Submission Checklist completely. This verfies that your submission meets all the requirements in the Submission Checklist. You cannot proceed without completing this section.

2. Enter your Metadata. Here you must include the names, affiliation, email addresses and other information for co-authors.

3. Upload your submission document. Be sure to read and follow the section entitled Ensuring a Blind Review below. Failure to properly prepare your document for Blind Review will result in the author having to resubmit the corrected document.

4. Finish your submission by clicking on the Finish Submission button. Your submission will be confirmed and listed when your return to the user home page. Any documents submitted must adhere to the policy of the journal on Ensuring a Blind Review. If your submission does not adhere to this policy it will be archived and deleted. Before this is done you will be notified to resubmit the manuscript by the section editor.


In Word 2010
Open the document.
Go to File on the menu bar
Click on Info
Click on the Check for Issues
Click on Inspect Document
Click on Inspect Document at the bottom of the form
Click on Remove All on any items marked with a red exclamation mark.
Click on Reinspect
If no red exclamation marks click on Close
Check right side of document for remaining identifications
If none, click on Save on the File menu
Close the document
Open the document and repeat the above to remove identification information if it is shown in on the right side of the form.

Note that procedures may be different for other versions of Word or Apple applications.

Privacy Statement

The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party. Stated purposes include submission, review, revision and editing of accepted manuscripts. Author names will only appear in published manuscripts. The Journal of Applied Marketing Theory does not provide email addresses as part of the publication process. If authors wish to publish email addresses within the body of a published paper, they must notify the associate editors and agree to hold the Journal of Applied Marketing Theory harmless for such publication of the email address.