The Journal of Applied Marketing Theory is a peer reviewed journal that publishes articles focusing on the application of academic research for marketing practitioners.

The Journal of Applied Marketing Theory seeks to provide a forum for academic research that advances marketing knowledge as well as providing insight for marketing managers. It is the goal of the journal to publish articles focused on the practical application of academic research to business issues. The journal seeks submissions that expand our understanding of marketing issues while also providing value to marketing practitioners. Manuscripts submitted for consideration for publication should have summaries that present clear transitions from research conclusions to implementation approaches for marketing professionals. The journal welcomes manuscripts from all aspects of marketing areas such as marketing strategy, product development, distribution, services, marketing communications, and pricing. Interdisciplinary articles are also encouraged. These may include topics that relate to the integration of marketing functions with other functional areas. Marketing practitioners are also encouraged to submit articles that demonstrate the application of marketing theory to solve business problems.

All articles published in the Journal of Applied Marketing Theory will have been subject to a double blind peer review process to ensure their relevance and quality.

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