Browse Title Index


 
Issue Title
 
Vol 2, No 1 (2011): Sport Marketing Special Issue of the Journal of Applied Marketing Theory A Fighting Chance: The Struggle of a Historically Black College Athletic Program Abstract   PDF
James W Satterfield
 
Vol 5, No 1 (2014): Journal of Applied Marketing Theory Acquiring and Maintaining Premium Seat Customers in the “Big Four” Leagues Abstract   PDF
Peter Titlebaum, Ron Dick, Kim Feldman, Robert Davis
 
Vol 3, No 1 (2012): Special Issue on Services Marketing An Empirical Taxonomy of Tourist Information Search Strategies Abstract   PDF
Stephen W. Clopton, James E. Stoddard, Michael R. Evans
 
Vol 2, No 2 (2011): Journal of Applied Marketing Theory An Experimental Approach to Testing IMC Effects on Consumer Attitudes, Behavioral Intentions and Recall Abstract   PDF
John M McGrath
 
Vol 2, No 2 (2011): Journal of Applied Marketing Theory An Integrated Model of Media Satisfaction and Engagement: Theory, Empirical Assessment, and Managerial Implications Abstract   PDF
G. Russell Merz
 
Vol 2, No 2 (2011): Journal of Applied Marketing Theory Assessing Event Quality of High School Football Games: Development of a Scale Abstract   PDF
Kevin K Byon, Matthew Ziemnik, Eddie T.C. Lam, James J. Zhang
 
Vol 1, No 2 (2010): Sports Marketing Special Issue of the Journal of Applied Marketing Theory Assessing Sport-Sales Training Effectiveness: to Enhance Sales Performance of Prospective Sales Employees Abstract   PDF
Richard Michael Southall, Ronald J Dick, Thomas A Pollack
 
Vol 5, No 1 (2014): Journal of Applied Marketing Theory Atmospheric Music in the NBA Servicescape: Fan Involvement, Team Loyalty, Consumer Attitudes and Emotional Responses Abstract   PDF
Crystal Southall, Richard Michael Southall
 
Vol 6, No 1 (2015): Journal of Applied Marketing Theory Beyond Amateurism: The Rebranding of Major College Athletics Abstract   PDF
Dallas D Branch, Jr., Olin L Adams, III., Marie Kraska
 
Vol 6, No 1 (2015): Journal of Applied Marketing Theory Brand Engagement and Consumer Innovativeness Abstract   PDF
Ronald Earl Goldsmith, Leisa R. Flynn, Felipe Korzenny
 
Vol 5, No 2 (2014): Journal of Applied Marketing Theory Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space Abstract   PDF
Brian T Parker
 
Vol 1, No 1 (2010): Journal of Applied Marketing Theory Bridging the Journal Gap: How Increased AQ Demands have Pushed Marketing Publications to Capacity Abstract   PDF
Joe Schwartz, Rick Mathisen, Renee Fontenot, Mike Musante
 
Vol 4, No 1 (2013): Journal of Applied Marketing Theory Carving a Wheel or Assembling a Widget? Insights into the Management of Advanced Analytics Abstract   PDF
Michael McCrary
 
Vol 6, No 1 (2015): Journal of Applied Marketing Theory Characteristics and Motivations of Die-Hard Sport Fans Abstract   PDF
Ryan Smart, Steve S. Chen, Kenneth Henderson
 
Vol 1, No 2 (2010): Sports Marketing Special Issue of the Journal of Applied Marketing Theory Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation and Interests Abstract   PDF
Steve S. Chen, Jennifer Y Mak
 
Vol 7, No 1 (2017): Journal of Applied Marketing Theory Community-Level Market Responsiveness to Tourism Abstract   PDF
Les Hollingsworth
 
Vol 1, No 1 (2010): Journal of Applied Marketing Theory Comparing Credibility: A Website versus Publicity Abstract   PDF
Marsha D. Loda, Barbara C. Coleman, William C. Norman, Marie Esposito
 
Vol 3, No 2 (2012): Journal of Applied Marketing Theory Consumer response to outsourced 1-800 calls: It's the solution not the country Abstract   PDF
Richard A. Feinberg
 
Vol 6, No 1 (2015): Journal of Applied Marketing Theory Consumer Trait and Situational Factor Determinants of Technology Acceptance (Model) Abstract   PDF
Jon M. Martin
 
Vol 1, No 2 (2010): Sports Marketing Special Issue of the Journal of Applied Marketing Theory Consumer-led Brand Development for an University Athletic Program Abstract   PDF
Lynn W. McGee
 
Vol 3, No 1 (2012): Special Issue on Services Marketing Control and Fairness in Customer Service Abstract   PDF
Odile Jeanne Streed, Albert Kagan
 
Vol 3, No 1 (2012): Special Issue on Services Marketing Customer Complaint Handling: The Importance of Employee Training for Customer Service Abstract   PDF
Nader H. Shooshtari, Shawn F. Clouse, Simona Stan
 
Vol 1, No 1 (2010): Journal of Applied Marketing Theory Editor Comments Abstract   PDF
Rick Mathisen, Mike Musante
 
Vol 1, No 2 (2010): Sports Marketing Special Issue of the Journal of Applied Marketing Theory Editor Comments Abstract   PDF
Rick Mathisen, Mike Musante
 
Vol 4, No 1 (2013): Journal of Applied Marketing Theory Editor Comments 4(1) Abstract   PDF
Rick Mathisen
 
Vol 3, No 1 (2012): Special Issue on Services Marketing Editor Comments for Vol 3(1) Abstract   PDF
Mike McCall, Rick Mathisen, Mike Musante
 
Vol 2, No 2 (2011): Journal of Applied Marketing Theory Editor Comments Vol 2 (2) Abstract   PDF
Rick Mathisen, Mike Musante
 
Vol 3, No 2 (2012): Journal of Applied Marketing Theory Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs: The Case of a Chinese Sports University Abstract   PDF
Luke Lunhua Mao, James J. Zhang
 
Vol 6, No 1 (2015): Journal of Applied Marketing Theory Gameday Food and Beverage: The Perspective of College Football Fans Abstract   PDF
Brody James Ruihley, Robin Hardin
 
Vol 4, No 1 (2013): Journal of Applied Marketing Theory Gift Cards and Gift Giving Abstract   PDF
Meral Anitsal, Ismet Anitsal, Amanda Brown
 
Vol 7, No 1 (2017): Journal of Applied Marketing Theory High-Low Pricing (HL) Vs. Everyday Low Pricing (EDLP) Strategy: The Consequence of JC Penney's Move from HL to EDLP Abstract   PDF
Abhay Shah
 
Vol 1, No 1 (2010): Journal of Applied Marketing Theory How Arrogant are Sales and Marketing Professionals: The Business Students' Perspective Abstract   PDF
Art Weinstein, Margaret M Britt, Joseph Balloun, Perry Haan
 
Vol 1, No 1 (2010): Journal of Applied Marketing Theory Human Collaboration: A Key Component to Supply Chain Performance Abstract   PDF
Kenneth Albert Saban, John Mawhinney
 
Vol 7, No 1 (2017): Journal of Applied Marketing Theory In House versus Outsourcing: Effects of Service Quality and Consumer Satisfaction of Sport Centers Abstract   PDF
Jennifer Y Mak, Siu Yin Cheung, Tsz Chung Chiu
 
Vol 5, No 2 (2014): Journal of Applied Marketing Theory In the Wake of a Merger: Consumer Reactions to Service Failures Abstract   PDF
Melinda Andrews McLelland, Ronald E. Goldsmith
 
Vol 6, No 1 (2015): Journal of Applied Marketing Theory In-store Use of Mobile Phones for Point-of-Purchase Product Information Searches in the US Abstract   PDF
Kristine Johnson, Manuel Pontes
 
Vol 5, No 2 (2014): Journal of Applied Marketing Theory Is Dynamic Pricing Viable for Small Market Collegiate Athletics? Abstract   PDF
Steve S. Chen, Cassandra Smith, Kenneth Henderson, Nicholas D. Mason
 
Vol 1, No 1 (2010): Journal of Applied Marketing Theory Lifestyle Bundles: A Between-Category Product Evaluation Study of Affluent Consumer Behavior Abstract   PDF
Michael Levens
 
Vol 3, No 2 (2012): Journal of Applied Marketing Theory Moral Foundation Theory and Marketing Abstract   PDF
Steve LeMay, James Coleman, Dave McMahon
 
Vol 1, No 1 (2010): Journal of Applied Marketing Theory Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective Abstract   PDF
Harash J Sachdev, Russell G Merz
 
Vol 4, No 1 (2013): Journal of Applied Marketing Theory Passion Transfer in Sports Advertising: Sports Passion and Attitude toward Advertising Abstract   PDF
Brandon Brown, Larry DeGaris
 
Vol 1, No 2 (2010): Sports Marketing Special Issue of the Journal of Applied Marketing Theory Providing Consistent Service at the Concession Stands: An Exploratory Study Abstract   PDF
Mark S Nagel
 
Vol 3, No 1 (2012): Special Issue on Services Marketing Psychographic Segmentation in a Unique Service Industry: A Typology Based on Consumers’ Levels of Consumption of Live and Media-Based Spectator Sports Abstract   PDF
Tammy McCullough, Sam Fullerton
 
Vol 5, No 2 (2014): Journal of Applied Marketing Theory Psychological Capital Intervention: A Potential Tool for Improving Organizational Commitment in Sales Organizations Abstract   PDF
Steven A. Schulz, Heather M. Schulz, Marsha K. Yeagley
 
Vol 5, No 1 (2014): Journal of Applied Marketing Theory Real Smiles vs. Faked Smiles: How Emotional Labor Impacts Service Behaviors Abstract   PDF
Anita Whiting
 
Vol 7, No 1 (2017): Journal of Applied Marketing Theory Relevance of Personal Interaction Factors between Customer and Sales Representatives in the Automotive Business Abstract   PDF
Michael Stros, Timothy Heinze, David Riha
 
Vol 2, No 1 (2011): Sport Marketing Special Issue of the Journal of Applied Marketing Theory Self, social, team, and situational factors influencing televised sports viewership Abstract   PDF
Donghun Lee, James J. Zhang, Ketra L. Armstrong, Soon-Ho Kim
 
Vol 2, No 1 (2011): Sport Marketing Special Issue of the Journal of Applied Marketing Theory Service Quality of The Chinese Ymca of Hong Kong Abstract   PDF
Joyce Chan, Siu Yin Cheung, Jennifer Y Mak
 
Vol 2, No 2 (2011): Journal of Applied Marketing Theory Social Marketing as a Catalyst for Building New Relationships between Sport Practitioners and Academicians Abstract   PDF
Eric C Schwarz, Dallas D Branch Jr.
 
Vol 5, No 1 (2014): Journal of Applied Marketing Theory The Effect of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction Abstract   PDF
Michael Lee Thomas, Lindsay R.L. Larson, Linda G. Mullen
 
Vol 2, No 2 (2011): Journal of Applied Marketing Theory The Five-Factor Consumer Behavior Model for Intercollegiate Football Tickets Consumption Abstract   PDF
Jennifer Y Mak, Siu Yin Cheung
 
Vol 3, No 1 (2012): Special Issue on Services Marketing The Impact of Salespeople on Retailer Outcomes Abstract   PDF
Ronald A. Clark, James J Zboja, Clay M. Voorhees
 
Vol 7, No 1 (2017): Journal of Applied Marketing Theory The Impact of Team Outcomes, Brand Connection, and Game Attendance on the Corporate Image of a Stadium Naming-Rights Sponsor Abstract   PDF
Terry Eddy, Brendan Dwyer, Mark Slavich
 
Vol 5, No 2 (2014): Journal of Applied Marketing Theory The Influences of Brand-Consumer and Cause-Congruence on Consumer Responses to Cause Related Marketing Abstract   PDF
Ronald Earl Goldsmith, Yimin Zhu
 
Vol 4, No 1 (2013): Journal of Applied Marketing Theory The Marketing and Economic Implications of Select Bankruptcies in North American Professional Sports since the Start of the Global Economic Crisis Abstract   PDF
Eric C Schwarz, Patrick Ryan Murphy, Barbara Caldwell
 
Vol 2, No 1 (2011): Sport Marketing Special Issue of the Journal of Applied Marketing Theory The Nexus of Payroll, Performance, Ticket Prices and Performance in MLB Abstract   PDF
Sam Fullerton
 
Vol 4, No 1 (2013): Journal of Applied Marketing Theory The Novelty and Nostalgia Effects of a New Major League Baseball Stadium as Measured by Its Impact on Attendance, the Corresponding Costs of Attending, and Ticket Revenue Abstract   PDF
Sam Fullerton, Carol L. Bruneau
 
Vol 1, No 2 (2010): Sports Marketing Special Issue of the Journal of Applied Marketing Theory The Role of Recovery Marketing to Recapture a Sport Market over the Past Decade: From Travel and Tourism to Professional and Amateur Sport Business Abstract   PDF
Eric C Schwarz
 
Vol 1, No 1 (2010): Journal of Applied Marketing Theory The Role of Refund Policy and Complaint Response Time in Determining Customer Satisfaction and Repurchase Intent Abstract   PDF
Audrey Guskey, Ryan John Luchs, Xiaomei Min
 
Vol 1, No 2 (2010): Sports Marketing Special Issue of the Journal of Applied Marketing Theory The Use of Multi-tiered Marketing Strategies in Sport Abstract   PDF
Nancy Lough, Jennifer Pharr
 
Vol 2, No 1 (2011): Sport Marketing Special Issue of the Journal of Applied Marketing Theory Tomorrow’s Champions Of Sustainability: How Everyday Leaders Can Harness Grass Roots Momentum to Advance Adoption of Ecologically Sound Practices in Sport and Event Management Abstract   PDF
Dorene Ciletti, John Lanasa, Diane Ramos, Richard E. Mathisen
 
Vol 3, No 1 (2012): Special Issue on Services Marketing Understanding the Service Environment: How Does Music, Color, and Scent Impact Customers? Abstract   PDF
Anita Whiting
 
Vol 3, No 2 (2012): Journal of Applied Marketing Theory Updated Model for Managing Change in Organizations Abstract   PDF
Thomas A. Pollack, John M Lanasa, Dorene Ciletti
 
Vol 2, No 1 (2011): Sport Marketing Special Issue of the Journal of Applied Marketing Theory Value of Professional Sport Teams in the Community: Reexamining the Measurement Properties of the Community Impact Scale Abstract   PDF
DaeHyun Kim, James J. Zhang, Yongjae Ko
 
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ISSN 2151-3236