Table of Contents
Editor Comments
| Editor Comments Vol 2 (2) | |
| Rick Mathisen, Mike Musante | i -ii |
| An Integrated Model of Media Satisfaction and Engagement: Theory, Empirical Assessment, and Managerial Implications | |
| G. Russell Merz | 1 - 24 |
| An Experimental Approach to Testing IMC Effects on Consumer Attitudes, Behavioral Intentions and Recall | |
| John M McGrath | 25 - 45 |
| The Five-Factor Consumer Behavior Model for Intercollegiate Football Tickets Consumption | |
| Jennifer Y Mak, Siu Yin Cheung | 46 - 55 |
| Social Marketing as a Catalyst for Building New Relationships between Sport Practitioners and Academicians | |
| Eric C Schwarz, Dallas D Branch Jr. | 56 - 67 |
| Assessing Event Quality of High School Football Games: Development of a Scale | |
| Kevin K Byon, Matthew Ziemnik, Eddie T.C. Lam, James J. Zhang | 68 - 85 |
Copyright 2008 - 2012 Journal of Applied Marketing Theory
Listed in Cabell's Directory of Publishing Opportunities in the Marketing and Management Sections
ISSN 2151-3236