How Arrogant are Sales and Marketing Professionals: The Business Students' Perspective
Art Weinstein, Margaret M Britt, Joseph Balloun, Perry Haan
Abstract
Arrogance is a problem in business and other sectors of American society. This multi-university study assessed more than 500 business students' perceptions of arrogance in sales and marketing environments. It also probed the arrogance issue in 12 other professions (five business-related and seven non-business occupations). Sales professionals were perceived as being more arrogant than marketers. Gender, ethnicity, and school type were found to be predictors of arrogance in marketing positions. Overall, sales was in the middle with respect to perceived arrogance (several professions were more arrogant and several professions were less arrogant), while marketers were considered relatively non-arrogant.
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Copyright 2008 - 2012 Journal of Applied Marketing Theory
Listed in Cabell's Directory of Publishing Opportunities in the Marketing and Management Sections
ISSN 2151-3236