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Author Guidelines

Submission of manuscripts are only accepted for consideration online using this system. Please follow the guidelines listed below.

THE FOLLOWING THREE ITEMS ARE ENTERED IN STEP 2 OF THE SUBMISSION PROCESS. DO NOT INCLUDE THEM AS PART OF YOUR SUBMITTED DOCUMENT

1. Author(s) name, title, institution, address, telephone number, and e-mail address. Multiple authors must be submitted in this step.

2. Manuscript Title and Abstract - Abstract should be no more than 150 words.

3. Keywords: Include 4–5 keywords that provide a guide to the article topic areas.

The Manuscript must include an extensive section on Applications for Practitioners that explains how the results of the work can be APPLIED in marketing practice.

THE FOLLOWING IS THE FORMAT FOR SUBMITTED MANUSCRIPTS. BE SURE TO REMOVE ALL IDENTIFICATIONS OF AUTHOR(S) INCLUDING THOSE IN THE PROPERTIES SECTION OF THE DOCUMENT. SEE ENSURING A BLIND REVIEW FOR MORE INFORMATION

File Type: Microsoft Word

Font: 10 point, Century Schoolbook

Text: Double-spaced, left-justified

Page Layout: 1-inch margins on all sides with NO PAGE NUMBERS, HEADERS OR FOOTERS anywhere on the pages.

Page Maximum: 25 to 35 pages

Main Text: Major or first-level headings should appear in boldface capital letters throughout the manuscript with four to six major headings for most manuscripts. Manuscripts begin with an INTRODUCTION heading followed by other major headings. Second-level headings should be typed in boldface capital-and-lower-case letters. Third-level headings should be in boldface italic letters beginning with the first word capitalized and the remaining words in lower-case letters. All headings are to be left-justified. Do not add any headers/footers on each page.

Tables & Figures: Should be included as part of the manuscript and be centered in the text. DO NOT incorporate tables and figures as links to any other document. Tables and figures must be pasted into the manuscript without links or references to other documents.

References: Harvard style

You should cite publications in the text: (Smith, 2003) using the first named author's name or (Smith and Wilson, 2003) citing both names of two, or (Smith et al., 2003), when there are three or more authors. At the end of the paper a reference list in alphabetical order should be supplied:

For books: Surname, Initials (year), Title of Book, Publisher, Place of publication.

For journals: Surname, Initials (year), "Title of Article", Journal Name, volume, number, pages.
e.g. Moriarty, M.D. and Archibald, T. (2001), "The Value of Brand Loyalty”, Journal of Applied Marketing Theory, Vol. 14 No. 2, pp. 12-20.

For published conference proceedings: Surname, Initials (year of publication), "Title of paper", in Surname, Initials (Ed.), Title of published proceeding which may include place and date(s) held, Publisher, Place of publication, Page numbers.

To submit a manuscript to the journal you must complete a five step process.

1. Fill in the Submission Checklist completely. This verfies that your submission meets all the requirements in the Submission Checklist. You cannot proceed without completing this section.

2. Enter your Metadata. Here you may include the names and other information for co-authors.

3. Upload your submission. Be sure to read and follow the section entitled Ensuring a Blind Review. Failure to properly prepare your document for Blind Review will result in the author having to resubmit the corrected document.

4. Finish your submission. Your submission will be confirmed and listed when your return to the user home page.

5. There will be a fee of $75.00 to submit manuscripts for review. This is not refundable. The fee may only be paid using our link to PayPal. This is part of the submission process.

Any documents submitted must adhere to the policy of the journal on Enabling a Blind Review. If your submission does not adhere to this policy it will be archived and deleted. Before this is done you will be notified to resubmit the manuscript by the section editor.

 

Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.

  1. The submission has not been previously published in, nor is it before another journal for consideration (or an explanation has been provided in Comments to the Editor).
  2. The submission file is in Microsoft Word in DOC or DOCX document file format.
  3. Where available, URLs for the references have been provided. These must be active.
  4. The text is double-spaced; uses a 10-point Century Schoolbook font; employs italics, rather than underlining (except with URL addresses); and all illustrations, figures, and tables are placed within the text at the appropriate points, rather than at the end.
  5. The text adheres to the stylistic and bibliographic requirements outlined in the Author Guidelines, which is found in About the Journal.
  6. If submitting to a peer-reviewed section of the journal, the instructions in Ensuring a Blind Review have been followed. If manuscripts are not properly prepared author(s) will be required to resubmit.
 

Copyright Notice

All manuscripts accepted for publication will be copyright of the Journal of Applied Marketing Theory when published. Upon submission, the Journal of Applied Marketing Theory retains the right to be the sole publisher of the manuscript unless the submitted manuscript is rejected or withdrawn by the author prior to publication.

All authors of a manuscript must ensure that works of others are properly referenced and cited. The Journal of Applied Marketing Theory takes no responsibility for failure of authors of the submission to properly reference and cite works of others. All authors of manuscripts are liable for violations of copyrights of other works. Other works include books, articles, websites, and any other works used in the preparation of manuscripts.

Authors must also ensure that the use of any video, audio, radio, television, Internet, or other media sources or unpublished papers are properly cited in accordance with the copyright laws.

Authors agree that any violation of copyright of cited and non cited sources listed above will be the responsibility of the authors and not the Journal of Applied Marketing Theory. Author(s) agree to hold the Journal of Applied Marketing Theory harmless for copyright violations.

 

Privacy Statement

The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party. Stated purposes include submission, review, revision and editing of accepted manuscripts. Author names will only appear in published manuscripts. The Journal of Applied Marketing Theory does not provide email addresses as part of the publication process. If authors wish to publish email addresses within the body of a published paper, they must notify the associate editors and agree to hold the Journal of Applied Marketing Theory harmless for such publication of the email address.

 

Manuscript Submission Fee

This journal charges the following manuscript submission fee.

Manuscript Submission Fee: 75.00 (USD)
Submitting authors are required to pay a Manuscript Submission Fee as part of the submission process. This fee is for each paper NOT each author.

Submissions from authors who have been members of AMTP for any of the past three years will receive a partial refund once the membership is verified.



Copyright 2008 - 2010 Journal of Applied Marketing Theory
Listed in Cabell's Directory of Publishing Opportunities in the Marketing and Management Sections
ISSN 2151-3236