Editorial Policies

Focus and Scope

The Journal of Applied Marketing Theory is a peer reviewed journal. The focus of the journal is on applying academic work to practitioner works and issues. Application of research by authors is critical to meet the objectives of the Journal of Applied Marketing Theory.

    Manuscripts should not just include a short section of managerial implications; rather are required to include an extensive section on how to apply the results of the research to marketing practitioner issues and applications. This section should be entitled Implications and Applications for Marketing Practitioners.
    Sections on future research should only address the value of future research on the subject to applications and/or suggestions on how extensions of the current research can be applied to business and practitioner issues.
Examples of applications for practitioners may include but are not limited to the following focuses for practitioners: How do I implement the approach of this work in my business? How do I adapt this research to increasing sales or market share? How do I gain competitive advantage using the results of the research? How does this help me increase the value of my company? Research based on student samples is only acceptable in cases when the conclusions and applications are applicable to that segment. Extensions of research conclusions and applications beyond the sample frame must clearly state why and how the sample frame is appropriate for the conclusions and application of the research.

 

Section Policies

General Manuscripts Section

Manuscripts not covered in other sections may be submitted here. More sections will added in 2010.

Editors
  • Rick Mathisen, Kennesaw State University
  • Mike Musante, Springfield College
Checked Open Submissions Checked Indexed Checked Peer Reviewed

Integrated Marketing Technology

Manuscripts should focus on how information technology is not only changing the business landscape, but also the marketing process. These should address the range from collecting market information via the Internet, developing new products through customer and supplier co-creation, using new technologies to communicate with customers located around the globe, building brand preference to after-sales service.

Editors
  • Kenneth Saban, Duquesne University
Checked Open Submissions Checked Indexed Checked Peer Reviewed

Retailing

Retailing manuscripts focusing on retail marketing, retail management, retail services, retail entrepreneurship, merchandising, retail store management, international retailing are sought for the Retailing Section in Journal of Applied Marketing Theory. Topics include customer satisfaction, customer productivity, retail service quality and value, retail technologies, inventory management and merchandising programs and emerging forms of retailing.

Editors
  • Ismet Anitsal, Tennessee Tech University
Checked Open Submissions Checked Indexed Checked Peer Reviewed

Services Marketing

This section of the journal seeks manuscripts in any area of services (broadly defined) including but not limited to: services marketing, service quality, loyalty and customer satisfaction, and the economics of services. Manuscripts may consider services as a product or a product enhancement. Service manuscripts that are global in focus and are linked with other mainstream areas (e.g., Hospitality and Tourism) are particularly welcome. Specifically, manuscripts can be theoretical and or empirical in nature. In keeping with The Journal of Applied Marketing Theory objectives however, all manuscripts must demonstrate a clear linkage to marketing practice.

Editors
  • Michael McCall, Ithaca College
Checked Open Submissions Checked Indexed Checked Peer Reviewed

Business to Business Marketing

Details coming Soon. Check back here.

Editors
  • Rick Mathisen, Kennesaw State University
Checked Open Submissions Checked Indexed Checked Peer Reviewed

Sports Marketing

Manuscripts addressing marketing of sports, promotional support of sports and team and individual marketing are welcomed. Potential topics may include, but not limited to the following: tickets sales, promotions, sponsorships, naming rights, television, radio, signage, and endowments for colleges/university with annual giving, and professional personnel seats licenses. In addition, pedagogy surrounding the educational delivery system in sports is also encouraged.

Editors
  • John Lanasa, Duquesne University
Checked Open Submissions Checked Indexed Checked Peer Reviewed

Marketing Practitioner Articles

Marketing practitioners may submit manuscripts on curent issues in marketing to share with other practitioners. This section will not be peer reviewed but authors will receive inputs from the journal section editors. For academic authors, publication in this section will not be considered as a peer reviewed journal article. Submissions to this section will be published as a separate non peer reviewed section of the journal.

Editors
  • Rick Mathisen, Kennesaw State University
  • Mike Musante, Springfield College
  • Tim O'Connor, Kennesaw State University
Checked Open Submissions Checked Indexed Unchecked Peer Reviewed

Editor Comments

Editors
  • Rick Mathisen, Kennesaw State University
Unchecked Open Submissions Checked Indexed Unchecked Peer Reviewed

Special Issue on Service Marketing

This section is for a special issue of JAMT on Service Marketing.

The deadline for submissions is October 1, 2011.

Editors
  • Ismet Anitsal, Tennessee Tech University
  • Meral Anitsal, Tennessee Tech University
  • Michael McCall, Ithaca College
Checked Open Submissions Unchecked Indexed Checked Peer Reviewed
 

Peer Review Process

Manuscripts will be subjected to a double blind peer review. Reviewers will judge the submission based on the quality of the research and the potential application of the results to marketing practitioners. Typically reviews will be returned to the submitting author(s) within 60 days of the submission date. Manuscripts that need to be revised will be managed by the section editor within 45 to 60 days of the submission of the revision.

No manuscripts will be accepted without a thorough peer review process. This may involve several iterations of the process. None of our published articles to date has gone through a single review phase. Authors should expect at least two phases of peer review.

See the Q&A section concerning submission fees for the Journal of Applied Marketing Theory. Since JAMT is an open access publically available journal, submission fees cover the cost of operating the journal.

 

Open Access Policy

This journal provides immediate open access to its manuscript abstract content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Readers of the Journal must register to gain open access to article abstracts.

 

How to Submit a Manuscript (PLEASE READ THIS COMPLETELY)

Print this screen for a copy of these instructions. The most common error made is failure to click the "Finish Submission" button at the bottom of the submission page.

Step 1: Click the "Log In" button in the right hand column.
A. Already registered? Fill in with your "Username" and "Password".
B. Not registered? Select "Not a user? Register with this site" and complete the registration page that follows.
I. Be sure to check the "Author" box.
II. Please volunteer to be a "Reviewer"! Pick your areas of reviewing interest.
III. Now you can Log In!
Step 2: At the "User Home" page, click on the "Author" link.
Step 3: At the "Active Submissions" page, under "Start a New Submission" click on the "CLICK HERE to go to step one. . ." link.
I. Complete all the steps of the submission process including the acknowledgment of the copyright policy.
II. It is vital to hit "Save and Continue" at the bottom of each page.
Step 4: At the page, "Step 5. Confirming the Submission", click on the "PAY NOW" link in the "Author Fees" section.
I. At the PayPal page you need to pay with a CREDIT CARD. Do not try to use your PayPal account. Enter the appropriate data and click on "Review Order and Continue".
II. On the next page, "Review your Payment", find the "Pay Now" button at the bottom of the page and click it to complete the payment process.
III. The "thank you for your payment" page has two important links: i. Print your receipt at "View Printable Receipt", and ii. "Return to JAMT" by clicking that link.
Step 5. You're now back at the Journal web site and you must click on the "FINISH SUBMISSION" link at the bottom of the page to complete the submission process. After you have finished the submission you wil receive an email that confirms the submission. If not you have faile dot complete the Finished Submission button. Failure to click this button at this time is the most common error in the submission process and results in the submission not being available to the journal editor or section editors.You are reponsible for following the above instructions.

 

Publication Policy - Co Author Frequency

Many times an author or coauthor will submit a manuscript or more in a close time period. It is the policy of the Journal of Applied Marketing Theory to not have an author or co author appear in an issue on more than one article. Although we do not discourage multiple submissions publications may be scheduled in seperate issues.

We will make possible exceptions to this policy on an as needed basis where two manuscripts have a fit that we judge workable to acheive our objectives.

Thanks to all authors for your understanding of this policy.

 



Copyright 2008 - 2012 Journal of Applied Marketing Theory
Listed in Cabell's Directory of Publishing Opportunities in the Marketing and Management Sections
ISSN 2151-3236