Editorial Policies

Focus and Scope

The Journal of Applied Marketing Theory is a peer reviewed journal. The focus of the journal is on applying academic work to practitioner works and issues. Application of research by authors is critical to meet the objectives of the Journal of Applied Marketing Theory.

    Manuscripts should not just include a short section of managerial implications; rather are required to include an extensive section on how to apply the results of the research to marketing practitioner issues and applications. This section should be entitled Implications and Applications for Marketing Practitioners.
    Sections on future research should only address the value of future research on the subject to applications and/or suggestions on how extensions of the current research can be applied to business and practitioner issues.
Examples of applications for practitioners may include but are not limited to the following focuses for practitioners: How do I implement the approach of this work in my business? How do I adapt this research to increasing sales or market share? How do I gain competitive advantage using the results of the research? How does this help me increase the value of my company? Research based on student samples is only acceptable in cases when the conclusions and applications are applicable to that segment. Extensions of research conclusions and applications beyond the sample frame must clearly state why and how the sample frame is appropriate for the conclusions and application of the research.

 

Section Policies

General Manuscripts Section

Manuscripts not covered in other sections may be submitted here. More sections will added in 2010.

Editors
  • Rick Mathisen, Kennesaw State University
  • Mike Musante, Springfield College
Checked Open Submissions Checked Indexed Checked Peer Reviewed

Integrated Marketing Technology

Manuscripts should focus on how information technology is not only changing the business landscape, but also the marketing process. These should address the range from collecting market information via the Internet, developing new products through customer and supplier co-creation, using new technologies to communicate with customers located around the globe, building brand preference to after-sales service.

Editors
  • Kenneth Saban, Duquesne University
Checked Open Submissions Checked Indexed Checked Peer Reviewed

Retailing

Retailing manuscripts focusing on retail marketing, retail management, retail services, retail entrepreneurship, merchandising, retail store management, international retailing are sought for the Retailing Section in Journal of Applied Marketing Theory. Topics include customer satisfaction, customer productivity, retail service quality and value, retail technologies, inventory management and merchandising programs and emerging forms of retailing.

Editors
  • Ismet Anitsal, Tennessee Tech University
Checked Open Submissions Checked Indexed Checked Peer Reviewed

Services Marketing

This section of the journal seeks manuscripts in any area of services (broadly defined) including but not limited to: services marketing, service quality, loyalty and customer satisfaction, and the economics of services. Manuscripts may consider services as a product or a product enhancement. Service manuscripts that are global in focus and are linked with other mainstream areas (e.g., Hospitality and Tourism) are particularly welcome. Specifically, manuscripts can be theoretical and or empirical in nature. In keeping with The Journal of Applied Marketing Theory objectives however, all manuscripts must demonstrate a clear linkage to marketing practice.

Editors
  • Michael McCall, Ithaca College
Checked Open Submissions Checked Indexed Checked Peer Reviewed

Business to Business Marketing

Details coming Soon. Check back here.

Editors
  • Rick Mathisen, Kennesaw State University
Checked Open Submissions Checked Indexed Checked Peer Reviewed

Sports Marketing

Manuscripts addressing marketing of sports, promotional support of sports and team and individual marketing are welcomed. Potential topics may include, but not limited to the following: tickets sales, promotions, sponsorships, naming rights, television, radio, signage, and endowments for colleges/university with annual giving, and professional personnel seats licenses. In addition, pedagogy surrounding the educational delivery system in sports is also encouraged.

Editors
  • John Lanasa, Duquesne University
Checked Open Submissions Checked Indexed Checked Peer Reviewed

Marketing Practitioner Articles

Marketing practitioners may submit manuscripts on curent issues in marketing to share with other practitioners. This section will not be peer reviewed but authors will receive inputs from the journal section editors. For academic authors, publication in this section will not be considered as a peer reviewed journal article. Submissions to this section will be published as a separate non peer reviewed section of the journal.

Editors
  • Rick Mathisen, Kennesaw State University
  • Mike Musante, Springfield College
  • Tim O'Connor, Kennesaw State University
Checked Open Submissions Checked Indexed Unchecked Peer Reviewed

Editor Comments

Editors
  • Rick Mathisen, Kennesaw State University
Unchecked Open Submissions Checked Indexed Unchecked Peer Reviewed
 

Peer Review Process

Manuscripts will be subjected to a double blind peer review. Reviewers will judge the submission based on the quality of the research and the potential application of the results to marketing practitioners. Typically reviews will be returned to the submitting author(s) within 45 days of the submission date. Manuscripts that need to be revised will be managed by the section editor within 30 to 45 days of the submission of the revision.

 

Open Access Policy

This journal provides immediate open access to its manuscript abstract content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Readers of the Journal must register to gain open access to article abstracts.

 

Journal of Applied Marketing Theory Q&A

If you have significant questions for the Associate Editors, please email the editors.

Q - Why is the emphasis of the Journal of Applied Marketing Theory on practitioner applications?

A - Few journals require extensive sections of articles to include practitioner application. In a recent recommendation of a task force on the impact of research by AACSB several recommendations on the applications of research for practitioners were made. The JAMT objectives are consistent with several of the recommendations of this document. A copy of the document may be requested from the editors.

Q - Are electronically published journals acceptable under AACSB standards?

A - Yes, electronically published journals are acceptable. The only requirement is that journals in any publication form are peer reviewed and the published articles are readable and publicly available. We have consulted with AACSB and will be issuing a statement soon. Our preliminary conclusion is that electronically published or on-line journals are acceptable under AACSB standards.

Q - Why a new journal?

A - Our research indicates that generally there is a deficit in available peer reviewed journals to meet the needs of faculty to maintain academic qualification (AQ) under the requirements of accredited schools of business given their mission statements.

Q - Is the journal listed in Cabell's Directory of Publishing Opportunities?

A - Yes, the Journal of Appled Marketing Theory is listed in Cabell's Directory of Publishing Opportunities in the Marketing and Management sections.

Q - Will copies of the journal issues be available in print as well as online?

A - Printed issues available upon request for a fee.

Q - Are subscriptions available?

A - Yes. Please contact the journal's Associate Editors.

Q - Is the submission fee per manuscript or per author?

A - The submission fee is per paper no matter how many authors.

Other Q&A topics to be added in the future.

 

How to Submit a Manuscript

Print this screen for a copy of these instructions. The most common error made is failure to click the "Finish Submission" button at the bottom of the submission page.

Step 1: Click the "Log In" button in the right hand column.
A. Already registered? Fill in with your "Username" and "Password".
B. Not registered? Select "Not a user? Register with this site" and complete the registration page that follows.
I. Be sure to check the "Author" box.
II. Please volunteer to be a "Reviewer"! Pick your areas of reviewing interest.
III. Now you can Log In!
Step 2: At the "User Home" page, click on the "Author" link.
Step 3: At the "Active Submissions" page, under "Start a New Submission" click on the "CLICK HERE to go to step one. . ." link.
I. Complete all the steps of the submission process including the acknowledgment of the copyright policy.
II. It is vital to hit "Save and Continue" at the bottom of each page.
Step 4: At the page, "Step 5. Confirming the Submission", click on the "PAY NOW" link in the "Author Fees" section.
I. At the PayPal page you need to pay with a CREDIT CARD. Do not try to use your PayPal account. Enter the appropriate data and click on "Review Order and Continue".
II. On the next page, "Review your Payment", find the "Pay Now" button at the bottom of the page and click it to complete the payment process.
III. The "thank you for your payment" page has two important links: i. Print your receipt at "View Printable Receipt", and ii. "Return to JAMT" by clicking that link.
Step 5. You're now back at the Journal web site and you must click on the "FINISH SUBMISSION" link at the bottom of the page to complete the submission process. Failure to click this button at this time is the most common error in the submission process.



Copyright 2008 - 2010 Journal of Applied Marketing Theory
Listed in Cabell's Directory of Publishing Opportunities in the Marketing and Management Sections
ISSN 2151-3236